Please join us in welcoming the latest recruit at Carrot Central, new CEO Joy Chen.
Previously, Joy was Vice President, Operations of Laundry, Home Care and the Greenworks unit.
In her new role, Joy will oversee the company’s expansion of North American and international distribution and work closely with Founder Ido Leffler and the Yes To team to further build the strength of the brand.
"I have already bought an orange wardrobe, and in a show of support, my husband has bought an orange sweater"
Yes To’s Founder Ido Leffler will continue to play an active role in the company, focusing his attention on the brand vision, innovation and marketing. "The appointment of Joy Chen as CEO is a forecast for big things to come in 2010 and beyond at Yes To," says Leffler